A Consumers' Republic: The Politics of Mass Consumption in by Lizabeth Cohen

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By Lizabeth Cohen

During this sign paintings of background, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen indicates how the pursuit of prosperity after global warfare II fueled our pervasive purchaser mentality and reworked American life.

Trumpeted as a way to advertise the final welfare, mass intake quick outgrew its fiscal pursuits and have become synonymous with patriotism, social equality, and the yankee Dream. fabric items got here to include the promise of the United States, and the facility of shoppers to buy every thing from vacuum cleaners to convertibles gave upward thrust to the facility of voters to buy political effect and impact social swap. but regardless of indisputable successes and exceptional affluence, mass intake additionally fostered financial inequality and the fracturing of society alongside gender, type, and racial traces. In charting the advanced legacy of our “Consumers’ Republic” Lizabeth Cohen has written a daring, encompassing, and profoundly influential e-book.

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Eine Tool-Kombination, die bei US-amerikanischen, französischen und britischen Handelsunternehmen sehr beliebt und auch erfolgreich ist. Maßnahmen, die auf eine kurzfristige Umsatzsteigerung abzielen, dem eigentlichen Kernproblem, der Strukturschwäche des deutschen Handels, jedoch nicht gerecht werden. Mittelfristig angelegte Strategien können dennoch nur mit massiven Restrukturierungsmaßnahmen einhergehen. Diese kosten aber Geld und stehen, kurzfristig gesehen, konträr zu den gewünschten Kostensenkungsmaßnahmen.

Struktur Vertikale integriertes Struktur Untemehmen = r--- 1-4 % 2-8% Jahre) Senkung der Abschriftenquote (3-5 Jahre) Max. ---r--- : 30% \ f--50-90 Tage Min. Tage Max. Tage Min. a. Max. a • Lesebeispiel: Oie abgebildeten Kosteneinsparungen stellen sich in der Regel nach 3-5 Jahren ein. Abb. 3: Kostensenkung durch Vertikalisierung Quelle: KPMG Umfrage zur Vertikalisierung, 2002 Der Weg, Organisationsstrukturen aufzubrechen und in ein vertikales Gebilde zu transformieren, ist beschwerlich. Oftmals dauert es bis zu fünf Jahre, bevor sich die in unserer Erhebung ermittelten Effekte in genannter Höhe einstellen.

TH ~ ::l (l> :;::. , '"CI ? Cl C '" e- S- CI:l 0I ::l ~ (l> g n '" ::r o S· 0~ ::l ::r: r::o IV 44 Kapitel I: Herausforderungen und Perspektiven Anschluss an die allgemeine Marktentwicklung - diese wird, auf Fashion bezogen, durch vertikale Vertriebskonzepte vorangetrieben, die sich sukzessive immer größere Stücke aus dem Umsatzkuchen herausschneiden - nicht verlieren. Viele der nicht vertikal organisierten Unternehmen, insbesondere solche, die sich dem Mid-Price-Segment zugehörig fühlen, sind eingeklemmt zwischen preisaggressiven Vertriebsformen aus dem Discountbereich und den zumeist modischen, vertikalisierten Ketten, die überhaupt keinen Vertriebs partner mehr benötigen sowie den Großvertriebsformen des Handels, die sich vermehrt über ihre Eigenmarkenpolitik definieren.

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